![]() ![]() Both thought terry cloth was "the most amazing 1970s fabric" and came up with a line of tops and bottoms made from it. Nash-Taylor and Skaist-Levy looked to the brands they grew up with during the '60s and '70s for ideas. But it wasn't the full-fledged lifestyle brand its founders wanted it to be.yet. They also loved the irony of naming their casual T-shirt line "couture." Juicy Couture quickly grew in popularity and expanded to include knit tops, accessories, and a successful Juicy Jeans line. So Nash-Taylor and Skaist-Levy wanted the brand name to convey luxury. When Juicy first started in 1995, the economy was beginning to recover from the 1990 to 1991 recession, and consumers were hungry for expensive, or at least expensive-sounding, products. After perfecting their design, they released it in 26 colors under their new label, Juicy Couture. They both tried on their samples to make sure the V-neck covered the right part of the arm, didn't plunge too deep, and, overall, made your body look as good as possible, things male designers fitting T-shirts on size 0 models maybe weren't taking into consideration. Nash-Taylor and Skaist-Levy focused on four things: fit, fabric, comfort, and color. But around 1994, after feeling like they lost touch with the maternity market, the pair decided to pivot to something new: developing the perfect luxury V-neck shirt. The pair's stylish maternity jeans took off, despite their $89 price tag.īy the early 1990s, it expanded into a full maternity line. As a solution, she started making maternity pants out of her husband's jeans, which inspired her and Skaist-Levy to start a maternity clothing line, Travis Jeans for the Baby in You. When Nash-Taylor became pregnant, she couldn't find any fashionable maternity clothing. ![]() They met while working at a Los Angeles boutique in 1988. Juicy's story begins with these two ladies, Gela Nash-Taylor and Pamela Skaist-Levy. But Juicy went from making $605 million in sales at its peak in 2008 to being sold for less than a third of that five years later. Its velour tracksuits and matching oversized bags were everything and everywhere. ![]() Irene Kim: Juicy Couture was an iconic part of early 2000s fashion. Scroll through to see the evolution of the phone as a fashion statement.Following is a transcription of the video. From Prada and Christian Dior, to Moschino and Thom Browne, designers continue to brandish and accessorize an array of devices with their distinguishable logos and identity. Iterations have evolved from gem-encrusted flip phones to sleek smartphones and earphones. The Juicy Couture Sidekick and Baby Phat Nokia paved way for luxury brands to tap into the latest gadgets, a trend that would continue to this day. Slowly, cult Y2K fashion brands like Baby Phat and Juicy Couture begann developing their own cellular devices with the rise of the cell phone. In the early aughts of the 2000s, the cult classic Motorola Razr was all the craze preceding fashion-branded flip phones. From Gucci AirPod Cases to Chanel iPhone cases, high luxury fashion houses have toed their way into the tech world incorporating accessories for your gadgets into their runway collections. Over the past decade, the line between fashion and technology has slowly thinned making it difficult to differentiate a collection drop from an Apple drop.
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